Eucerin was introducing a new Vitamin C Serum into the SA market and needed to launch this with a bang to the media, influencers, and select medical practitioners at a spectacular event. The goal was to create hype and excitement driving media coverage, social media content and influencer engagement. A high priority was educating on incorporating Vitamin C into your skincare regime and creating awareness of Eucerin’s anti-age range.
We selected a group of influencers who were a great fit and alignment with the Eucerin brand, who had a special interest in beauty and skin, as well as beauty media. Eucerin’s esteemed doctors and dermatologists were also invited to enjoy the day.
Vitamin C cued bright bursts of orange, paired with the brand’s clean white look transformed the venue overlooking the winelands. Live entertainment, a mimosa bar (of course!) and a violinist performing modern-day classics, brought the energy and vibrance so guests could take to the dance floor or mingle.
Spoilt for choice on content, influencers dived right into filming and creating content to introduce the hero of the day, the Eucerin Vitamin C Serum!
Educating the audience on the new products was a dermatologist guest speaker highlighting key product features and benefits.
Attendees expressed their delight of the launch on social media with many social media posts, while media showcased the product in their magazines and online articles.
