PR Strategy

Looking to get eyes on your brand and win the consumer’s heart? Promote your products to a new audience? In order to do this, you need a solid strategy and roadmap. Our campaigns are thoroughly researched and carefully considered, while putting the right teams in place. The job is not complete on project delivery. PR measurements are put in place to measure impact, reach and results.

Editorial

Storytelling is a powerful tool to communicate information, influence opinions and build trust by spotlighting the relevance of a brand or company’s story in a way that catches the audiences’ attention and evokes emotion.

We have a knack for amplifying a brand’s voice across different media. From website articles, snappy consumer emailers to long-form thought leadership pieces. We’re ready to create brand fans and generate editorial exposure in the media.

American writer, Maya Angelou, once said, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

PUBLIC RELATIONS

PR is a completely new world to what it was two years ago with digital media opening diverse new avenues for message dissemination.

We’re ready to delve into this new terrain while nurturing relationships, uplifting your brand in the media, getting influencers talking about your brand and media releases placed across various platforms.

Content Creation

With so much content available to consume, you need to create valuable content that engages, entertains or educates. We help to create relevant content themes, write cut-through copy, complete with the right imagery, visuals and language that will resonate.

Design & Production

We’re always excited to put our creative caps on. Our creative design and production studio is eager to work with you to deliver anything from breakthrough, insta-worthy media packs, informative brochures or digital designs.

Our creatives and production specialists with vast experience, are ready to flex their creative muscle and deliver standout quality, with fast turnaround and flawless execution.

DIGITAL INFLUENCER CAMPAIGNS

The power of influencer collaborations lies in the perfect pairing of the right influencer for the right brand or product. When a brand is honest, it’s more believable and easier to connect with. Herein lies the sweet-spot for the creation of content that grabs eyeballs, that’s authentic and natural.

We are always looking out for up-and-coming content creators, and keeping our eyes glued to social media to watch for emerging trends. Are you ready to team up with the right influencers for your product?

EVENTS & ACTIVATIONS

There’s no denying the power of digital media, but connecting with key stakeholders or media in person, is “icing on the cake” of relationship building.

From corporate experiences to glitzy events, our events team knows how to pay attention to every detail, to wow attendees and get your event trending.

MEDIA PACKS, UNBOXINGS

Do you have a new product launch or packaging design that you want to shout about? Why not allow our creative team to conceptualise a showstopper unboxing experience which can be sent to targeted digital influencers to get eyeballs on your product. Help bring your key messaging to life and give the new launch the spotlight it deserves from the right audience.

BRAND COLLABORATIONS

A deodorant that loves your clothes as much as you do? NIVEA Black & White Deodorant protects black and white outfits from annoying deodorant stains, making it a true fashion essential for men and women. To drive the association between fashion and this fashion-loving deo, we recommended a partnership with RICH MNISI, a globally celebrated South African fashion powerhouse. The result? A high-fashion collaboration that gave consumers the chance to win one of five exclusive RICH MNISI looks, rolled out across TV, in-store and digital. Bold. Stylish. Unmistakably effective.